The #NFL has 337 million reasons to fix its tattered image with female fans.

The NFL’s inept response to domestic violence may jeopardize its fattest-growing business:  Women.

The Licensing Letter estimates that the most popular professional sports league generates about $337 million in retail sales from sales of apparel, accessories and miscellaneous other products (team color nail polish) to women.   These sales have been gaining at a double-digit increase over the past few years, much  better than sales of goods to men.   Women are about 46 percent of the NFL fan base, which is likely the highest among the four major professional sports.

But as I noted in a story for CBSNews.com,  the passion that women have for football has cooled in the wake of the Ray Rice and Adrian Peterson scandals, the passion that some women feel for the sport has cooled considerably.

From the story:

“It has to be a huge worry,” said Galen Clavio, an assistant professor of sports management at Indiana University, adding that women are more likely to follow the NFL than any of the other four major professional sports. “These are major problems that need to be addressed.”

The NFL has tapped into the women’s market is many ways. For instance, it has a partnership with clothing line Touch by Alyssa Milano that sells NFL apparel and accessories such as earrings with team logos on it.

Companies are also eager to tap into the NFL’s female fan base. Female NFL fans can decorate their fingernails with tattoos of their favorite team’s logo and with nail polish matching their team colors. They can make their football season look complete with team insignia earnings and a matching necklace.

The question for the league, as well as for advertisers and merchandisers, is whether women are in a buying mood. Chicago Bears fan Chitra Panjabi, a vice president at the National Organization for Women, discovered football after moving to the U.S. for graduate school a few years ago. Her passion for the game has cooled lately, though she did attend a Bears game recently at Soldier Field. NOW has called on Goodell to resign.

“I am turned off by what the NFL is doing,” she said.

Let’s Stop the #NFL’s No #Tax Touchdown Dance

When people think of tax-free organizations, most people think of charities, hospitals or universities.  What many people don’t realize is that the NFL — as in the National Football League – is in this august company even though it generates some $9.5 billion in annual revenue.

Sen. Tom Coburn, R-Okla., aims to fix this injustice though odds are better that the inept Jacksonville Jaguars will win the Super Bowl.   Liberals and progressives should encourage him to fight the good fight.

As I wrote in MSN Money:

The conservative Republican yesterday introduced The Pro Sports Act, a bill that would prohibit sports organizations with annual revenue of more than $10 million from enjoying the same tax-exempt status that trade associations and public interest groups enjoy.

If passed, his bill would affect a variety of sports groups such as golf’s PGA Tour, the National Hockey League and tennis’ ATP World Tour, according to Bloomberg Businessweek. Interestingly, it wouldn’t apply to Major League Baseball, which gave up its tax-exempt status in 2007, or to the National Basketball Association, which is a for-profit business, the publication says.